Stakeholder Engagement Advising
"Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service."
– John Rampton
Advising Executives for Optimized Stakeholder Engagement Strategies
Understanding the needs, concerns, and worries of customers/clients and stakeholders is essential for the ongoing viability of firms, nonprofits, and public agencies.
Waterford's senior staff members have extensive experience working in the public and private sectors. We understand the unique administrative and political contexts of public agency work, as well as the distinct financial and political pressures faced by private sector firms and nonprofits.
We also pride ourselves on staying abreast of the cutting edge practices and trends in the effective, efficient practice of stakeholder engagement. In fact, past Waterford projects have won awards or set new standards.
This knowledge and experience guide us in our work and it is an important factor that contributes to our successful completion of projects for organizations of varying types and sizes.
We advise executives on:
Developing structured processes to gather stakeholder input, ideas, and feedback
Conducting sound data analysis of stakeholder input
Identifying strategic and cost-effective approaches for engaging stakeholders
Recommending state-of-the-industry engagement tools, techniques, and technologies
Adjusting methods or approaches as market forces or policy shifts or changes
Addressing delicate or controversial issues with stakeholders
Establishing messaging that builds your organization’s brand
Evaluating prior engagement methods or approaches and recommending alternatives that may improve effectiveness or better manage costs
We also train and coach staff members on stakeholder engagement planning, techniques, and strategies.
Contact Beth Offenbacker, Ph.D., CPCC, to discuss if Stakeholder Engagement Advising is right for your organization.